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Legal Services Marketing & Promotion A Different Take on Law Firm and Lawyer Marketing. has the experience and dedication to meet and exceed the caliber of work and attention our law firm clients expect. We’ve helped more than 150 insurance defense law firms in 36 states with panel counsel marketing campaigns involving Employment Practices Liability, Professional or Premises Liability, Auto, Trucking, Medical Malpractice, Construction Defects and more. In fact, a good number of legal ads are placed by smaller law firms, as larger firms may have less need for marketing efforts. His main responsilibity is to "help the firm identify and pursue growth and marketing opportunities, including new geographies, combinations and lateral acquisitions. Stop paying for services. Below, we guide you through nine critical law firm marketing strategies you should be employing to maximize your online visibility in 2019. 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